Creating an influencer video campaign

Influencer marketing is a great way to connect with your audience and drive sales through authentic engagement. Brands of all sizes use this style of campaign including cosmetic, food, fashion and tech.

What makes an influencer so important to your advertising strategy?

Influencers are trusted by their network of followers, so what they recommend and promote is typically snapped up. They also have creative communication skills, utilising video and podcasts as well as static imagery and text. They are on top of trends and generally forward thinking within their niche.

There are various levels of influencers: Nano (1,000 - 10,000 Followers), Micro (10,000 - 50,000 Followers), Mid-tier (50,000 - 500,000 Followers), Macro (500,000 - 1,000,000 Followers) and Mega (1,000,000+ Followers)

Basic

FREE
  • Download recordings
  • Recordings up to 30 seconds in duration
  • Record video up to 720p
  • One concurrent admin user

Professional

FREE
  • Download recordings
  • Recordings up to 20 minutes in duration
  • Record video up to 720p
  • Upload to Dropbox
  • Teleprompter
  • One concurrent admin user

Enterprise

PRICE ON REQUEST
  • Download recordings
  • Extended recording duration
  • Record video up to 1080p
  • Upload to Dropbox
  • Teleprompter
  • Unlimited concurrent admin users

Should you just target the Mega influencers?

No, it’s a common misconception that the biggest networks have the best engagement. You need to do your research on exactly how engaged their followers are. If you spot a huge follower count and low engagement in posts, then it’s easy to come to the conclusion that it’s artificially inflated, maybe with bots and other dormant follower accounts. Be aware, as you want to work with relevant influencers who are consistent with their communications and update their feeds with good quality content.

Explore their likes, retweets and threaded comments associated with the interactions they post. Also look at signs of growth, In many cases it’s better to have a mixed level of influencers in your campaign, making sure you capture the ones on the way up too.

You can expect to pay different amounts for influencers, depending on the tier they fall into. But don’t pay over the odds. Always forecast your ROI in a less than optimistic way as this will help you negotiate cost and help spread your risk.

Tip: As your content will always be there, it could turn out to be great value to use a Nano influencer with 2,000 followers. If they are growing and produce great content, they could easily catch a tailwind and fly upwards of 20,000 followers within a few months.
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Creating your campaign

Video has been proven to convert more effectively than text alone, so it’s important to thoroughly brainstorm innovative campaign ideas with video being front of mind. 

You’ll first need to set your goal. Do you want to showcase or reveal a new product, impart learning to an audience about your brand or just want some professional testimonials/reviews? 

Now you have the objective, you can write a detailed brief which can be sent to your influencers. Contacting them directly via their social platform is always best, but you can use third party platforms like Tribe too.

I love using Camflare for gathering content from influencers. It means we can cut out the intermediary platform and get the videos sent straight to us.

 

Patrica Smith, Social PR Exec

How Camflare helps

Camflare is an easy way to get the video content from your chosen influencers, straight back to your Dropbox. Easy for both you and them. Video footage is sent to you organised and ready to be edited for your campaign. 

Log in to Camflare and create a session for your overall campaign, or create an individual session for each influencer. (The latter allows you the ability to easily see who has and hasn’t sent content back.) 

Once you’ve created the session, you then simply send the influencer(s) a code or link, which will take them straight into the session without logging in.

To record, your influencers can use their laptop with Chrome or the Camflare app on their mobile device, which is free to download.

Even include a teleprompter if it’s a script which needs to be delivered verbatim. (If you want to give them access to edit the script, that’s possible too.)

When the influencer(s) has finished their recording, it automatically comes back to your Dropbox. No complicated upload process, nice and simple!

Utilising Camflare in your influencer marketing campaign is a super easy and clean way to gather content. 

You can give it a try today for free, just sign up with your email address and you’ll be up in running in seconds.

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