A highlights video is a great way to promote your event. Posting the finished production to your social media channels and embedding it on your website helps drive engagement and brand loyalty.
The perfect length for a promotional video is between 60 and 90 seconds, enough time to give a flavour of your event - but short enough to hold your viewers attention. Establishing shots of the venue (inside and out), talking heads/interviews and sponsor branding should always considered.
The typical way to accomplish this would be to hire a professional video production team, along with high end digital video cameras. This normally costs many thousands of dollars.
Expensive even before you’ve started editing the footage into the finished montage.
Camflare can help drastically lower the price of your production, by transferring the power of expensive filming and content gathering to your audience. Almost 50% of people now own and use smartphones with a good quality camera and Camflare gives them the ability to film and send their footage directly to you, in industry standard file formats and at the correct aspect ratio.
The app is free to download and simple to use.
Camflare connects to Dropbox which means the footage uploads to a trusted distributed storage platform, available to download/view on any device connected to Camflare or the Dropbox app.
Distributed storage platforms provide incredible flexibility for on and off site video teams as well as being cost effective too.
If you host an event in New York, your editor could be in New Zealand and receive all the files from your audience as they are uploaded. You could even have multiple editors located around the world, creating different content pieces at the same time.
As well as giving your audience control, make sure you brief your internal team to take footage too. This ensures you get more than enough footage, some that might be used at a later date for stand alone social media posts.
What about mixing in a competition element? Give away a prize to someone who has recorded and sent a video, which made the final cut.
By using Camflare you can harness the power of your audience, innovate and lower the cost of your video production - what’s not to like?
Sign up now at Camflare.io
- you can be up and running within seconds.