Understanding your customers more effectively using video

You might have goals and a general sense of who your target audience should be. But how well do you actually know your audience? 


Your audience data consists of behaviours, demographics, locations, interests and beliefs. Understanding what motivates your audience is key to converting them into customers. Have a look at demographics on your social platforms to see who you’re reaching currently, and at the same time decide who you want your audience to be. 


Do the two sets of data match up? If not, you need to find out what your target audience wants. How? It’s easy - ask them. 


The whole point of social media is having conversations - but that can often get lost, especially when you’re a brand trying to sell your services. Here’s where Camflare comes in - we’ve developed our tool to help connect your questions with answers in the easiest manner possible. Here’s what you need:


  1. Decide what you want to ask your audience.

  2. Create a post - for social, newsletters, emails - it’s up to you

  3. Add a Camflare link for you audience to send their video answers

  4. Wait for the clips to come to you - with Camflare you can connect to your Dropbox, meaning no one has to download and try to send large files

Basic

FREE
  • Download recordings
  • Recordings up to 30 seconds in duration
  • Record video up to 720p
  • Unlimited number of remote contributors
  • Upload to Dropbox
  • Teleprompter
  • One concurrent admin user

Professional

$25/mo

Pay annually save 20% $240

  • Download recordings
  • Recordings up to 20 minutes in duration
  • Record video up to 720p
  • Unlimited number of remote contributors
  • Upload to Dropbox
  • Teleprompter
  • One concurrent admin user

Enterprise

PRICE ON REQUEST
  • Download recordings
  • Extended recording duration
  • Record video up to 1080p
  • Unlimited number of remote contributors
  • Upload to Dropbox
  • Teleprompter
  • Add your own logo to the studio
  • Unlimited concurrent admin users
Once you know what you can do for your audience, you can ensure you’re meeting those needs. It’s going back to basics, and keeping you on track with your goals. 

 That’s not all though, these video clips can be used in campaigns and as video testimonials to further promote your brand.

Why use video?

It’s all about being personal - and hearing someone’s voice is much more powerful than just reading it. 

Video is more attention grabbing, and also more likely to be shared! It can also make your customers feel heard in a way that a tick-box questionnaire won’t, and they can offer up thoughts that you may not have considered!

How can I incentivise contributions?

Where you already have a large audience, you might be surprised by how many people are looking to share their thoughts already. 

Alternatively, you could always run it as a campaign with all entrants being entered into a prize draw.
The importance of audience engagement cannot be overstated. It really is all about having conversations, and here at Camflare we are busy keeping people connected throughout tiers and lockdowns.

That’s the wonderful thing about modern technology, and it’s time to embrace the new normal. Have any questions for us? We want to hear from you! Click the link below to record your comments. It will automatically send back to our team after you've named the file. 

👆That's the power of Camflare.
Record Now

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