Grow your business with video testimonials

Products need reviews in order to sell - it almost goes without saying. Trust is a huge part of a buyer experience, especially now that physical spaces are closed, taking away the customer’s opportunity to see the product properly before they order online. 

Building this trust is critical to a company’s reputation, and the loyalty of its customers. Getting your product out in front of people is one thing, but you need more to convert those people into paying customers. 

Written reviews are good - but there’s no reason to settle for ‘good’ when you can take it to the next level. 

We think video testimonials are better, and here’s why:

1) See Products in Use

Why describe what you can show? 

With video, reviewers can do product demos to give a more accurate picture of what you’re getting. 

They’re also a lot more personal - these are real people trying and sharing their experiences, not bots. 

You might want to consider using influencers who are considered to be ‘thought leaders’ in their niche - but more on that later.

2) Improve User Experience

If your product involves tech, or something you have to build, having a video where other users explain how to do it is invaluable. 

Not only does it reduce the work you have to do yourself, but potential customers are more likely to believe an authentic user.

3) Increase your Reach

Video reviews stand out from the crowd in three ways. 

Firstly, visuals are more likely to catch the eye and hold attention. 

Secondly, if you’re promoting a product on social, most algorithms prioritise video over other forms of content, so it has more chance of being put in front of more people. 

Thirdly, and most importantly, they come across more authentically, as they are personal accounts coming from real users.

4) Easily Turn into a Promotional Campaign

Once you’ve got a few of these video clips, it’s an easy process to collate them for use in a simple video montage, so you can advertise your product even further with user generated content (UGC).
Unboxing products

 

Unboxing product videos

Collating your Responses

So now you see why video’s a great idea, but what’s the easiest way to collect these responses?


We’ve got the answer for that: Camflare. You create one single link which you can post  on your site, on your socials, in your email signature - it’s up to you.


Anyone who clicks the link will be taken straight to the Camflare recording page, without having any sign up. 


Once they’ve finished recording, all they have to do is put in their name to help you organise your clips, and it will automatically be sent directly to your Dropbox, no downloading and sending required on their part at all! It’s easy for them - and it’s easy for you too.


You can even use our teleprompter to give them question prompts - is the quality good? How would you describe the ease of use? Was it packaged well?


Whatever you need, request it the easy way with Camflare.

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What About Bad Reviews?

We hope you don’t get any bad reviews - but if the situation comes up where something does need attention, video is great for getting an accurate description of what the issue is. 

For example, sometimes a piece is broken, and other times it’s just attached upside down. 

Video removes the ambiguity, and allows you to assist your customer accurately and quickly.

Thinking of Running an Influencer Campaign?

Influencers already have a loyal, trusting fanbase, which you can leverage to your advantage when you get your product reviewed by them. 


If you’re looking to try this, we’ve written a guide on how to effectively get results, which you can read here.


You can try our demo studio for free here, or pick out a subscription package that best suits your needs below.

Basic

FREE
  • Download recordings
  • Recordings up to 30 seconds in duration
  • Record video up to 720p
  • Unlimited number of remote contributors
  • Upload to Dropbox
  • Teleprompter
  • One concurrent admin user

Professional

$25/mo

Pay annually save 20% $240

  • Download recordings
  • Recordings up to 20 minutes in duration
  • Record video up to 720p
  • Unlimited number of remote contributors
  • Upload to Dropbox
  • Teleprompter
  • One concurrent admin user

Enterprise

PRICE ON REQUEST
  • Download recordings
  • Extended recording duration
  • Record video up to 1080p
  • Unlimited number of remote contributors
  • Upload to Dropbox
  • Teleprompter
  • Add your own logo to the studio
  • Unlimited concurrent admin users

Tell us what you think?

Record your comments or questions on this article, or on Camflare in general, by clicking the button below. 

It will automatically send back to our team after you've named the file. 

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