Building this trust is critical to a company’s reputation, and the loyalty of its customers. Getting your product out in front of people is one thing, but you need more to convert those people into paying customers.
Written reviews are good - but there’s no reason to settle for ‘good’ when you can take it to the next level.
We think video testimonials are better, and here’s why:
With video, reviewers can do product demos to give a more accurate picture of what you’re getting.
They’re also a lot more personal - these are real people trying and sharing their experiences, not bots.
You might want to consider using influencers who are considered to be ‘thought leaders’ in their niche - but more on that later.
Not only does it reduce the work you have to do yourself, but potential customers are more likely to believe an authentic user.
Firstly, visuals are more likely to catch the eye and hold attention.
Secondly, if you’re promoting a product on social, most algorithms prioritise video over other forms of content, so it has more chance of being put in front of more people.
Thirdly, and most importantly, they come across more authentically, as they are personal accounts coming from real users.
For example, sometimes a piece is broken, and other times it’s just attached upside down.
Video removes the ambiguity, and allows you to assist your customer accurately and quickly.
It will automatically send back to our team after you've named the file.
👆That's the power of Camflare.