Building your personal brand on LinkedIn is a great way to promote yourself to others, but it takes a lot of work and can be disheartening not seeing your work go anywhere. Here are some tips for building a personal brand that will engage others and make you stand out to companies online.
Of course what you really want is to promote yourself, but if you only go on the platform to shout about yourself, people aren’t going to pay attention and you’re not going to learn anything. Have a look at what others in a similar field are talking about, and leave comments on pieces you are interested in! Joining groups will also really help put you where the conversations are happening.
Not only will this get your name appearing in more people’s feeds, but you might earn some valuable connections along the way, and that’s what social platforms really should be all about.
People want to know who you are and why they should pay attention to you. LinkedIn offers you the chance to show yourself off as an individual, and you should take full advantage of this! Putting yourself in front of the camera is a really effective way to achieve this in an authentic and personal way.
Video continues to perform strongly on social feeds, so even if it’s not in your comfort zone, it’s really worth giving it a go! We’ve put together some tips for feeling more confident on camera, as well as recommendations for editing software once you’re done.
As you develop your personal brand over time, audiences will follow you with certain expectations in mind. If you suddenly change the types of content you’re making, or stop posting at all, you may find your numbers beginning to drop. You do need to put work into developing your brand, but it shouldn’t consume all of your time!
Luckily, there’s plenty of software out there can make processes easier for you, such as Hootsuite and Sprout Social for scheduling, Canva for quick graphics, and (of course we’re going to mention ourselves here) Camflare for requesting, recording, and receiving video content!
Being consistent doesn’t mean you should post exactly the same thing over and over. The great thing about social media is that it is way less formal than other mediums. There’s plenty of room for experimentation so that you can find your niche, doing something that you love.
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