Judna Aura shares his unboxing videos on all things tech with his 3.07 million followers. When you reach out to influencers to review your product, you’re not just sharing with them but with their entire audience as well, which makes it a great way to massively increase brand awareness of your own product.
We love his unboxing videos for the clearness with which they explain the product, demonstrating them in use. What makes Aura’s unboxing videos so good at converting audiences into paying customers is that he’s made a name for himself as an expert in his field, so his audience is trusting of his opinions.
It’s worth noting that Judna focuses very much in the technology field. This makes him great for reviewing computers, headphones and software, but you’d want to find someone else to review, for example, toys, because otherwise you will be reaching out to a large audience - but not your target one.
The co-hosts of YouTube mini-series ‘UNHhhh’ might not seem to be the obvious first choice for Netflix to advertise their shows in terms of relevancy to their brand, but thanks to their popularity and deeply entertaining humour, Trixie Mattel and Katya make for super engaging content, no matter what they’re talking about.
And it must be working, because Netflix are utilising the pair to advertise shows from ‘The Crown’ to ‘Big Mouth’. Trixie Mattel and Katya remind us that whilst testimonials should be informative, they can also be fun.
If you’re worried about how to keep your production values up whilst using home-shot video content, this video by Yum Yum Videos shows you how to do this by adding graphical elements.
Text helps keep the video engaging by breaking up the video into more digestible chunks. Animation is a nice bonus if available, but even still graphics, or pulling out short quotes as the speaker talks, will work nicely.
Testimonials remain a powerful method for converting your viewers into customers, as well as being a useful tool for you to connect with users and stay engaged in their interests.
Here at Camflare, we’ve automated the process of collecting video testimonials, making it easier than ever to achieve whilst working remotely!
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