5 Video Testimonials to Inspire Your Next Marketing Campaign


This is why we recommend the video testimonial - not only can these be filmed by your customers from their own home, but it also results in genuine content that is achievable on any budget. Video testimonials allow you to connect with your audience, explain what your product is and how it can solve a problem. 

With Camflare, the collection process is automated to take the stress out of filming both for you and your customers.
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Video Testimonials Really Work

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1) Unboxing Videos

UrAverageConsumer on YouTube

2) Celebrity Endorsements

Trixie Mattel and Katya Reaction videos on Netflix


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3) Build a Complete Picture with Multiple Testimonials In One

'Dear Apple' Marketing Campaign


It’s no surprise Apple made this list - whether you’re a fan or not, their marketing is exceptional, and their budgets are far beyond what most of us will ever experience. 

However, the strategy behind this particular campaign can be copied, and you can build trust by collecting a diverse range of customer testimonials to form a larger image of your brand overall.

4) Use Graphics to Engage

McKesson Testimonial for Yum Yum Videos

5) Break the Rules and Be Creative

Channel 4 'Complaints Welcome'


Not only did it showcase their brand’s personality and diversity, it ended up going viral and has been viewed over a million times.

So if you find your ideas don’t fit the standard format, there’s a real chance here to shake up expectations and experiment with format.

Using Testimonials for your Brand


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